Concept Development
Concept Development
Concept Development
Turn the brief into a product that can be evaluated.
Develop the product architecture, form, functionality and technical direction before committing to detailed engineering.
Explore the product before locking it down
Concept Development is where requirements begin to become a physical product. We explore how the product should work, how it should be configured and how commercial, technical and manufacturing requirements can be brought together. The objective is not simply to create an attractive concept. It is to establish a viable direction that can progress into detailed development.
When you need Concept Development
Concept Development is suited to projects that:
- Have a defined opportunity or brief but no resolved product direction.
- Need several concepts evaluated before committing to one.
- Require product architecture, packaging or layout development.
- Need early technical and manufacturing constraints considered.
- Require stakeholder or customer feedback before detailed development.
- Need presentation material to support early commercial discussions.
What we do
Depending on the programme, Concept Development can include:
- Product architecture.
- Configuration and packaging studies.
- Form and design development.
- Ergonomic and user considerations.
- Preliminary systems integration.
- Material and manufacturing assessment.
- Preliminary CAD development.
- Concept comparison and selection.
- Visualisation and presentation material.
- Early specification development.
What you receive
Typical outputs may include:
- Concept CAD.
- Alternative concept directions.
- Layout and packaging studies.
- Preliminary product architecture.
- Key dimensions and interfaces.
- Design intent documentation.
- Concept visualisations.
- Updated preliminary specification.
- Recommended direction for detailed development.
How it works
The outcome
01.
The outcome
A resolved product direction with enough technical and commercial definition to make an informed development decision.
Once the preferred concept is agreed, it can move into Design & Engineering with a much clearer scope.
02.
Related Insight
From concept to production
Why early development decisions have a disproportionate effect on cost, manufacturing complexity and programme risk.
03.
Ready to develop the concept?
We can help translate your product brief into a viable direction for detailed development.
why Frankie sterling studio
We stay involved until it can be built
We don’t stop at concepts or recommendations. We stay close to the work, connecting commercial decisions, design, engineering and manufacturing so the product keeps moving toward a real outcome.
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Commercial and technical thinking from the start
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Senior-led, hands-on involvement throughout
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Clear scope, development gates and deliverables
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Design, engineering and manufacturing coordinated together
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Key decisions made before major money is committed
News & insights
Ideas from the work
Practical thinking on product development, commercialisation, manufacturing and bringing complex products to market.
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Concept Development: Turning a Product Brief Into a Viable Direction
Concept Development: Turning a Product Brief Into a Viable Direction Once a product opportunity has been defined, the next challenge is turning that brief into something tangible enough to evaluate. This is where concept development begins. Concept development takes the commercial and technical requirements established during product…
FAQ
Questions we’re often asked
Not sure where your project fits? Start with a conversation and we’ll help you work out the right next step.
As early as the initial idea. We can help define the opportunity, requirements and commercial direction before significant money is committed, or join an existing project that needs help moving forward.
No. Our experience is strongest in complex physical products, particularly marine, manufacturing and technical products, but the same development process applies across many industries.
Yes. We can support the process from early concept and specification through detailed development, engineering coordination, suppliers, tooling, prototyping and production readiness.
No. Some clients come to us with little more than an opportunity or problem they want to solve. Others already have CAD, prototypes or an existing product that needs further development.
Each engagement is scoped around the work and outcome required. We generally work in defined stages with clear deliverables, so you know what is being completed before committing to the next phase.
READY TO MOVE FORWARD?
Let’s turn the idea
into something real
Most projects start with a 30-minute discovery call. We’ll talk through what you’re trying to achieve, where the project currently stands, and what the most useful next step looks like.
info@frankiesterling.com
Phone
+61 405 231 936
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