Insights
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Product development insights
Practical articles on product development, commercialisation, design, manufacturing and the decisions that move physical products from concept to production.
Product Definition: Building the Right Product Before Development Begins
Physical product development often becomes expensive long before manufacturing starts. The problem is not always poor engineering or poor execution. In many cases, the programme begins without a sufficiently clear definition of what is actually being developed, who it is for, what it needs to achieve and what commercial constraints it must satisfy. Product definition addresses those questions before significant development resources are committed. What is product definition? Product definition is the process of turning an opportunity, requirement or early idea into a clear development brief. It sits between the initial business opportunity and detailed product development. At this stage,…
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